Desperation vs urgency
A great 2-minute post by Ross Lazerowitz, CEO at https://www.miragesecurity.ai/ The playbook for enterprise software is: Cold outreach Design Partners First Cohort Love it. But, he calls out that desperation != urgency. Being able to sell and raise doesn’t mean success. It means you might get stuck in a local minima. User need to line up for your product. His key takeaway is: Go slow to go fast. Don’t spin up marketing and a sales team until you feel that pull. If you can’t close $1M without marketing spend and 10 AEs, you might be building something middling. Don’t get distracted by desperation if you can’t find urgency. ...