Recalling The Halo Effect
Rohan is the author of one of my favorite blogs from the past year - a learning a day. He recently posted a short note on People, sameness, and our projections: We project a lot onto success — wisdom, contentment, confidence. But it is worth reminding ourselves that those are exactly that -> our projections. It reminded me of a phenomenon I learnt a little while ago: The Halo Effect. The tendency for positive impressions of a person, company, country, brand, or product in one area to positively influence one’s opinion or feelings of a person, company, country, brand, or product in another area. ...